The new Jaguar ads work - but only because the car is so gorgeous. The Mike Rowe commercials suck, they should have him spend a day in.
I don't think anyone has ever bought a car based on a commercial of it.
I walk into the parts department area and no vehicles were being worked on anywhere.
Therefore a complete disconnect occurs, between dealers bent on moving product through hard sell and marketing depts.
Some marketing people just aren't good at their jobs.
Even artists which normally have enormous control over the final product can still accept commissions from clients who want to direct the work.